Key Organisations
Enjoy England is the official tourist board for England and part of VisitBritain. Its mission is to grow the value of tourism throughout the English regions.
SEEDA is the Regional Development Agency set up in 1999 responsible for the economic and social development of the South East of England. SEEDA is the principal public funder of Tourism South East, the strategic tourism body for the South East of England.
The nine Regional Development Agencies (RDAs) in England are non-departmental bodies whose primary role is to act as strategic drivers of economic development in their region. The RDAs are now key players with Government in the strategic leadership of tourism, working both individually and with one another, as well as with regional and local partners. This is more than a transfer of responsibilities - tourism has been recognised as a driver of regional economies. In line with Government guidance on RDAs' Regional Economic Strategies, the RDAs are encouraged to place tourism at the centre of their economic strategy development, by making links with other regional strategies, e.g. for regeneration, skills development, transport and planning. The RDAs are currently developing and/or implementing Regional Sustainable Tourism Strategies.
Key Stakeholders