The Department for Culture Media and Sport (DCMS) and the COI commissioned EdComs to undertake desk research to assess the potential of mega-events, and the Olympic and Paralympic Games in particular, to influence people’s wider attitudes and behaviour across the five legacy commitment areas.
The purpose of the research was to inform the development of a Legacy Action Plan which will be published later this year. More specifically the objectives for the research were as follows.
• To look at how mega-events can be used to influence attitudes and behaviours in the longer term in relation to:
o participation in sport
o regeneration impact
o involvement of young people in community sporting, cultural and volunteering activities
o sustainable environment, lifestyles and communities (using a wide definition of sustainability that goes beyond the usual environmental issues)
o promotion of the UK.
This involved reviewing evidence from past Olympic and Paralympics, mega-events and policy developments. The range of examples looked at included: world cups for specific sports (cricket, football and rugby), cultural activities, campaigning events (such as Live8, Live Earth and Make Poverty History) and model sustainable communities. Research into potential legacy projects for London 2012 was also explored, although there was relatively little research to be found in this area.
Dated 01/11/2007
DCMS - www.culture.gov.uk
Research Report
England
London 2012