Our Health, Our Care, Our Say sets out a new direction for the whole health and social care system. The 2006 White Paper marks a fundamental shift in focus to deliver integrated health and social care services in local communities closer to people's homes. It aims to achieve:

• better prevention services
• more choice and a louder voice for people
• improved access to community services
• more support for people with long-term needs.

Specific implications for culture and sport include the role they can play in:

• supporting and promoting health and well-being
• personalised services
• choice.

Delivering choosing health: making healthier choices easier is the delivery plan for the public health White Paper, Choosing Health. It brings together government actions with national and local targets to improve health and aims to help more people make more healthy choices and reduce health inequalities.

Choosing Activity: a physical activity action plan brings together all the White Paper commitments and government action on physical activity into a cross-governmental plan. The action plan aims to increase levels of physical activity across the whole population.

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