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How to make a strong case for the contribution of sport and culture

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1. Make sure you understand the local strategic priorities and key outcomes  that the Local Area Agreement is likely to focus on.

Review the web sites and publications of the local authority and other organisations such as the Primary Care Trust and Police. Identify the local context and key issues and priorities. Key publications to review include the Sustainable Community Strategy, corporate plans and strategies, resident’s newspapers and magazines.

2. Identify a number of themes and specific outcomes that culture and sport can contribute to  . Use the information available from your research into local priorities and from this website to help you.

Use the information available from your research into local priorities and from this website to identify the themes and outcomes that culture and sport can contribute towards. Use the relationship models to identify how. Identify those that are of greatest relevance and that will ‘strike a chord’ given the local context and issues.

3. Gather the evidence from national, regional and local sources to make the case.

Collect together key quotes, facts and figures that support the contribution of culture and sport. Source robust quantitative and qualitative research evidence. Use the information on this website (performance measurement and sources of information). Explore other national and regional websites such as:

  • The South East Cultural Observatory
  • SEE-IN
  • The Audit Commission’s Local Area Profiles
  • Arts Council England
  • English Heritage and HELM
  • Museums, Libraries and Archives Council
  • Screen South
  • Sport England
  • Tourism South East
  • Play England South East

4. Identify where, how and to whom, to make the case.

Identify the key influencers and shapers for the LAA and the potential platform(s) that are available to demonstrate the contribution of culture and sport. Explore how opportunities might be created through a different non LAA event or platform. Directly approach key decision makers and those who influence them. Identify cultural and sports champions from within the culture and sports sector and beyond to make the case.

5. Put together a focused presentation of the key arguments.

Use the information and data you have collected to put together a written report or presentation. Use the ‘presentation tools’ on this website. Make sure the arguments meet the needs of the audience(s) you are talking to. Share the case you have put together with others who may be able to influence key decision makers.

6. Make sure you know how the outcomes can be measured.

Be prepared to demonstrate how the contribution of culture and sport can be measured. Identify the performance indicators that can be used from the culture and sport national indicators and from the local the examples on this website. Highlight and find solutions to how to establish baseline data and set future improvement targets.

 

7. Be solutions focused and adaptable/flexible

Have more than one option available on how culture and sport can contribute. Be prepared to adapt your argument as the priorities for the LAA evolve and different issues and voices are heard. Recognise that there will be many competing priorities

8. Don’t give up – if you don’t succeed at first use the Local Area Agreement refresh!

Don’t give up if you aren’t successful at first. Find out when the annual LAA refresh will take place. Start building your future case. Look for potential resources and partners that you can bring to the table. Identify and develop more cultural and sport champions.

 

To see the full guidance on ‘How to make a strong case for culture and sports contribution to local priorities’ click here.

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