Cultural and sports activities support healthy lifestyles by promoting good physical and mental health and well-being. Research shows that people who do not participate in culture and sport say they have lower levels of health.

The role of physical activity is recognised in:

• reducing the likelihood of ill-health
• tackling major health issues such as obesity and heart disease
• narrowing health inequalities.

• have a positive impact on mental and emotional health and well-being, by reducing social isolation and raising self-esteem and confidence
• help older people lead more independent lives and live longer
• support health education, health promotion and self-help, by communicating public health information and lifestyle messages.

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