A number of major cultural projects were featured in the London 2012 bid. They will form the centre piece of the Cultural Olympiad and offer opportunities for mass participation.
Some of the Major projects will launch on Open Weekend, September 26 – 28 2008, with others joining the programme over the next four years. LOCOG is working in partnership with many of the major cultural bodies in London and the rest of the UK to deliver these. It is these partners that will be investing some £60 – 70 million in these projects.
Overview of Open Weekend, Friday 26 – Sunday 28 September:
The launch weekend, September 26 – 28, kicks off a four year celebration of our cultures, on a scale that has not been attempted before, designed to enable the widest range of people across the UK to take part.
It will also launch a number of the Cultural Olympiad Major projects. We will not only get content detail but also a timeline for these projects illustrating how they will be played out during the four years. The weekend will also begin the Cultural Olympiad awareness campaign for the public. Consequently London 2012 will help promote activity taking place over this weekend.
It will open up creative opportunities for individuals, communities, organisations, boroughs, cities, counties. It is our chance to open up and try something new and different, to enable inspiring cultural activity to reach more people in often unexpected places, to think differently about the Olympics and Paralympics and to present ourselves to the world in a variety of different ways, which represent the creative UK. This has led to two specific themes, Open Up and Light Up.
Open Up
The aim is to open up opportunities for people across the UK to get involved in imaginative, thought-provoking creative activities they may not have done before. Cultural groups and organisations are encouraged to work together to do something unusual, open up different spaces, provide opportunities for people to try something new, or offer free or discounted tickets to events.
Examples might be: opening up part of your collection normally in storage, organising workshops or seminars so people can better understand your work, open house events such as tours of the Town Hall or Mayor’s House – places that the public cannot usually access, devising special trails in woodlands or across natural landscape, free taster sessions or classes, opening up rehearsals to the public, staying open longer or at unusual times, organising something unusual in your space or building.
Light Up
The aim is that people will know the 2012 journey has started over that weekend without having to go inside a cultural building – many people are not familiar with how close they are to a cultural or sporting venue. It will act as a visual marker for the weekend, repeated over the course of 4 years.
A variety of buildings and other spaces around the UK will “present themselves” in one of the London 2012 brand colours. Other examples might be: a light art installation, staying open late or throughout the night, fireworks, film making, coloured gels in windows, lantern processions, digital or web based work.
We would like to see people in the South East of England light their coastal and millennium beacons over this weekend. We are anticipating Dover as the lead town for this to give the cue to the whole region.
As part of Light Up Screen South are funding 11 projects to enable people to open up and light up their film archives. Together they will screen the Hidden Treasures of the South East.
In line with the South East’s vision for the Cultural Olympiad we will be giving particular attention during the four years to Unlimited and Festival of Carnivals.
Over 50 events will take place in the South East