Southern Culture
Did You Know?
Arty
Milton Keynes is home to the UK's largest collection of contemporary urban sculpture with over 200 works of art in public places.
Key policies, drivers and strategies
As the regions strategic body for tourism, Tourism South East works with key national, regional and local partners to develop the overall strategic plans.
Tourism ExSEllence
Tourism ExSEllence: the Strategy for Tourism in the South East was produced by Tourism South East (TSE) in conjunction with the South East Economic Development Agency (SEEDA) and other stakeholders and sets out the direction for tourism in the region over the next three to five years.
The strategy highlights the following tasks facing tourism in the region:
- Making the most of locational advantages
- Co-ordinating public and private sector resources to best effect
- Building real partnerships
- Improving product quality and standards of service
- Concentrating marketing on those brands which mean most to consumers
- Developing the vital role of training for the people working in the industry
- The key objectives include:
- Promoting a Ցmust visit region
- Providing an unrivalled experience for the visitor
- Establishing effective management and organisation
To view the strategy, go to www.industry.visitsoutheastengland.com/tourismstratey/index.aspx
Each of the sub-regions has developed priorities for action. To view these go to www.industry.visitsoutheastengland.com/subregions/index.aspx
Regional Tourism Skills Strategy
James Purnell MP, Minister for Creative Industries and Tourism launched the draft South East England Tourism Skills and Workforce Development Strategy 2006-2010 at Brockenhurst College on 1st March 2006. Produced by TSE, People 1st and SEEDA, the strategy has been developed to drive up skills and competitiveness in the tourism sector - particularly with an eye on exploiting the opportunities represented by the London 2012 Olympic Games and Paralympic Games.
For further details of the Regional Tourism Skills Strategy visit www.industry.visitsoutheastengland.com/training/developmentstrategy.aspx
During 2005 TSE carried out one of the most extensive research programmes ever undertaken by a region into visitor behaviour and motivation. The purpose of the work was to understand what causes distinct visitor groups to choose different types of destinations and, once there, how they elect to spend both their time and their money. The findings, which in some cases were quite surprising, have helped to shape a new approach to marketing, putting the customer at the centre and presenting compelling packages of information about destinations, accommodation, restaurants, shopping etc. that have proven appeal.
In addition to informing the regional marketing strategy, the findings should also prove invaluable to destination development in the future, helping to shape the mix of products that are likely to prove desirable to identified audiences.
www.industry.visitsoutheastengland.com/brands/index.aspx
South East Regional Assembly (www.southeast-ra.gov.uk) produced a Regional Spatial Strategy for Tourism and Related Sport and Recreation in 2003
This is a regional framework which sets out a vision for the development of a tourism industry in the South East over the next 20 years. It concentrates on the regional spatial planning aspects of tourism such as land-use planning, transport planning and visitor management
www.southeast-ra.gov.uk/publications/strategies/tourism.html
Visit Britain
VisitBritain produces a number of publications which explain the importance of the tourism industry and visitor economy to Britain, as well as the funding, strategies, activities and initiatives of the organisation itself.
www.visitbritain.org